“When data pours in by the millisecond and the mountain of information builds continuously, professionals inevitably cut corners and go with their ‘gut’ when making decisions…” Many may argue strongly against this statement, assuring the board that this is not how they run a multimillion dollar corporation. However, there is so much truth to this statement. For years “gut”, or dare I say business sense, has spawned household brands and industry giants. How much more can we achieve if we had a gut check?
A recent study, “Intelligence, Intuition & Information,” explains that “the key is to build information systems around the ‘Hierarchy of Information Need (HIN)’.” I smiled for two reasons: First, I loved the analogy to Maslow and human need. As people, our need for information is almost an uncontrollable inferno. We’re constantly wanting more information and faster. I refuse to wait to return to my desk to research a question or to get the latest press or industry update. Everything is on our mobile devices — email, text, IM, FaceBook, Twitter and more. And there is no imminent end in sight for on demand information thirst.
Secondly, the paper echoed our mind set at Vivisimo. We understand and have championed the need to unlock data to deliver ‘Information Connectivity’ and ‘Contextual Intelligence’. It’s no longer about access to more and more data, but it’s about Information Optimization. According to the paper, trusted, connected, and contextualized are the most basic HINs.
Trusted= Unlock Data
Users need relevant, instant access to all available data, regardless of location or form. They require solutions to mine and unlock every tweet, note, email, application and database.
Connected = Information Connectivity
Employees demand that they have instant access to every piece of data distributed across every division in the enterprise. They insist on a secure, user friendly single access point. Whether the data is structured or unstructured, internal or external, they want to be connected to this information
Contextualized = Contextual Intelligence
This has always been our mission. Relevance, relevance, relevance… This is core to every organizational process — sales, customer service, research and development and more. Furthermore, each organization has unique relevance criteria. They need a solution with a robust feature set such as domain expertise, and granular control that can adapt to their needs and create custom algorithms.
Vivisimo delivers on all the HINs. Many of our clients are checking their gut instincts against the business insight we deliver, allowing them to save millions in sales enablement, customer service, and research and development. Let us help your organization do a “Gut Check.”
contextual intelligence, Hierarchy of Information Need, information connectivity, Information Optimization, Maslow
[...] basic Hierarchy of Information Needs. To learn more about this study, please visit the following blog penned by Vivisimo’s Director of Product Management, Stacy [...]