Rock Arkie

Rock Arkie brings more than 20 years experience in the technology industry to Vivisimo as its Senior Vice President of Services and Support. In this role, Rock oversees and leads Vivisimo’s client services and support initiatives to increase customer satisfaction, strengthen retention, and grow revenue. Formerly serving as SVP of Operations at iDirect Technologies, Rock led the development of a world-class infrastructure to allow the company to grow from a 10 million dollar company to beyond $150 million. Prior to iDirect Technologies, Rock served as Executive Vice President and General Manager of Marconi Services – Americas (formerly Fore Systems). Serving a dual capacity as GM for Americas service operations and Vice President for Global Services Marketing, Rock oversaw not only the service delivery and P&L, but was responsible for all professional services product management, marketing communications, marketing intelligence, vertical marketing programs and marketing support services. With experience spanning across system engineering to network operations and telecommunications infrastructure design and management, Rock has also held various positions within IBM, the banking industry, 3Com, and the Government. After attending college, Rock served in the United States Navy for 6 years receiving the following recognitions: Naval Achievement medal, National Defense medal, and Sikorsky winged S (for lifesaving mission).
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How Customer-Driven is Your Product Development?

Monday, June 27th, 2011

Your company’s core products and services are the experiential epicenter of your company’s customer experience. So, to deliver a competitively differentiated great customer experience, it’s obviously pretty important to make sure that your product development process is truly customer-driven.

Unfortunately, many companies fail to provide their product managers with adequate insight into the “customer’s story.” Sure, they may generate some customer input in the form of broad market research, surveys and focus groups. They may also get some useful data from their CRM and ERP systems. But, while this information is certainly useful, it is typically limited, fragmented and poorly contextualized.

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Crowdsourcing Customer Insight

Monday, June 6th, 2011

Crowdsourcing is a powerful practice. It enables you to synthesize the collective capabilities of large groups of people, even if you don’t have full visibility into what the specific capabilities any of those people may be. And it greatly increases participation in your objective—because it makes it easy for people to contribute as much or as little effort that they choose.

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Reducing Costs through Customer eXperience Optimization

Wednesday, April 20th, 2011

Recently I discussed solutions for the ongoing issue of Customer eXperience Optimization (CXO) with Customer Management IQ. Companies everywhere are trying to find ways to enhance how their customers share and access timely and relevant information to increase client loyalty. Rapid information exchange, sharing information cross domain, leveraging real time data to directly and positively enhance and expand the customer experience while reducing overhead is in very high demand today.

Here is an abbreviated transcript of my interview:

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