Jerome Pesenti
Jerome is chief scientist and co-founder of Vivisimo. In this role, Jerome acts as the visionary for the company driving development and delivery of Vivisimo's products. He also plays a crucial role in the company's overall strategic vision and growth. Before Vivisimo, Jerome was a visiting scientist at Carnegie Mellon University's computer science department, carrying out research on document clustering, data mining and artificial intelligence. Jerome is a frequent presenter at industry conferences including Microsoft's US Public CIO Summit, ICIC 2006 Conference, Life Sciences Conference and ASIDIC. He is an alumnus of the École Normale Supérieure in Paris. His academic degrees consist of a B.S. in philosophy from the Sorbonne, an M.S. in cognitive science from the University of Paris IV, and an M.S. and Ph.D. in pure mathematics from the University of Paris-Sud.
Monday, August 2nd, 2010
Before one company acquires another company, it performs due diligence. It checks that acquisition target’s balance sheet. It evaluates the target’s physical assets. It reviews its executives and overall staffing. It solicits input from customers and market analysts about that company’s products and services—as well as those of its competitors.
But if we really consider knowledge an asset, why don’t we audit that as well?
Sure, we may assign some value to the knowledge possessed by a potential acquisition target in some general way. We may factor in the fact that they have expertise in some particular technologies or that they operate in some geographic market we want to penetrate.
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Tags: Due Diligence, Information Optimization, institutional knowledge, Knowledge Asset, Knowledge Audit
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Wednesday, July 7th, 2010
Last week, Janet discussed some of the challenges of optimizing information flow and the need for expertise location. Today we look at how we can use content to pinpoint experts.
Sites like WebMD are certainly useful. But sometimes when we’re sick, we actually want to go to a doctor. We don’t just want some generalized medical information. We want someone who really knows medicine to give us his or her expert opinion about our particular case.
This same reasoning applies in business. No matter how well we try to capture institutional knowledge in our various document repositories, much of the most valuable information in our organizations remains locked inside the heads of subject-matter experts. So whether we’re looking for insight into a technology, a customer, a vertical market or a geographical territory, sometimes we need to talk to an expert. (more…)
Tags: expert, expertise location, institutional knowledge, metadata, optimizing information
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Tuesday, June 1st, 2010
Our experience of time, as we all know, is elastic. When you’re stuck in traffic and late for an appointment, every minute can seem like an eternity. When you’re sharing good wine and stimulating conversation with friends, on the other hand, hours can pass like minutes.
Time exhibits similar elasticity when it comes to putting information in context. When you’re a sales manager with the end of the quarter bearing down on you, you want to see all of the big proposals waiting for customer approval now. But if you don’t make your numbers for the quarter and want to figure out why, you’ll probably want to be able to review the histories of key deals as they progressed over time—so you can figure out how they may have gotten derailed.
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Tags: content retrieval, context, Facebook, Google, Information Optimization, IO strategies, time-context
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Monday, May 17th, 2010
Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
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Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
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Monday, April 26th, 2010
It looks like the Department of Homeland Security is starting to implement some of the ideas that I expressed in a previous blog entry.
This is a good sign. When you tell front-line screeners that a certain set of people should not be allowed to board a plane, you are also in effect telling them that everyone else should be allowed to board the plane. That is, the unspoken assumption is that all the important and necessary thinking has already been done by someone else. The screener’s job is therefore just to use whatever information has already been spoon-fed to them.
On the other hand, if you empower screeners with tools that allow them to search and evaluate information themselves, you make it clear that they are actually supposed to think. This license to think and decide is what puts them in a position to add value to the process—instead of merely behaving robotically.
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Tags: analyze, business intelligence, Department of Homeland Security, government, Information Optimization, intelligence, IO, navigate, search, structured data
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Monday, April 19th, 2010
Symantec’s recent announcement of its Data Insight product is a signal that the company sees an important opportunity to move up the value chain by delivering a richer set of business benefits to its customers. It’s also another indication that the industry as a whole is starting to better understand the importance of Information Optimization (IO).
According to Symantec, Data Insight “enables organizations to improve data governance through insights into the ownership and usage of unstructured data.” So, in part, their new product will be useful for their traditional risk mitigation business. If you have better insight into your data assets, you can make smarter decision about what to protect—and respond more intelligently to breaches of your information security policies.
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Tags: data waste, HP, Information Optimization, insight, IO, Symantec, unstructured data
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Tuesday, April 6th, 2010
Venice rose to power and great wealth in the Middle Ages not because of its own natural resources or productive capacity—but because it uniquely provided access to the silk, grain, and spices of other lands.
Many of America’s greatest family fortunes can likewise be traced to the railroads that accessed the collective agricultural and industrial productivity of a growing nation—rather than to the farms and factories themselves.
Google serves as a contemporary example of this same principle. Google didn’t generate wealth by producing information, goods, or services. It did so by providing access to those things.
These examples and others highlight a fundamental principle of commerce. Often, the best way to create the most wealth isn’t to produce a limited number of things of value. It’s to provide access to a great number of things of value.
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Tags: access, economic value, Google, Information Optimization, information technology, information wealth, IO, IT, ROI, value access, value creation
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Tuesday, March 30th, 2010
There is a strong desire in human beings generally—and in IT folk particularly—to organize things. This is not bad. It’s good to keep your socks in your sock drawer and your cheese in the fridge. Putting cheese in your sock drawer, on the other hand, is probably not the best idea.
We can, however, take organization to an extreme. It may not be efficient, for example, to organize your sock drawer by brand, color, and fabric. For one thing, such organization probably won’t help you find the right socks any faster. You’re perfectly able to eyeball all the socks in your drawer just as they are and pick the right one. For another, the time you spend organizing your sock drawer will keep you from doing something more important—like the laundry.
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Tags: information organization, structured information, taxonomies, unstructured information
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Thursday, March 18th, 2010
According to an IDC white paper, 75% of workers suffer from information overload—from both quantity and diversity. We don’t have to look far to understand why at every turn there’s a new blog, wiki, survey, video, podcast and email. Here are 5 steps to convert this overload into overdrive by optimizing your information and empowering your workers.
1. Establish secure, global connectivity with a single access point
We live in a world of transparent borders where information may reside in various forms and various repositories. ERPs, CRMs, email archives and IM clients are only a sliver of the different data silos that we have today. Employees, partners and customers must be able to securely connect to information—irrespective of its source and its location—according to their needs and role.
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Tags: collaboration, contextual intelligence, IDC, Information Optimization, information overload, search navigation
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Tuesday, March 2nd, 2010
The Economist issued a special report last week entitled “Data, Data Everywhere.” In this report, Kenneth Cukier, a financial and business correspondent in Japan, was interviewed to share his thoughts around how the superabundant growth of information is having a macro-economic effect not only on businesses but even society as a whole. Some have labeled this the age of “Big Data.”
Kenneth explains the Big Data movement through a business example. He reports that “Wal-Mart handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes.” The CIO of Wal-Mart, Rollin Ford, wakes up everyday asking himself “how can I flow data better, manage data better, analyze data better?” Wal-Mart is not alone in asking how they can prepare for the age of Big Data.
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Tags: Big Data, data growth, data security, economic value, Economist, information growth, information insight, information optimized, information risk, insight, Kenneth Cukier
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The Facebook-ing of Web Content
Monday, May 17th, 2010Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
(more…)
Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
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