Posts Tagged ‘Facebook’
Monday, September 26th, 2011
Social media is hot. Being intrinsically social creatures, we have embraced Facebook, Twitter and other forms of digital community at a startling pace. And businesses have jumped on the bandwagon—rightly recognizing that social media represent an epochal opportunity for better customer engagement.
Unfortunately, as is often the case, many marketing managers are thinking exclusively in terms of the messages they can push out to their customers—rather than capitalizing on a unique and powerful opportunity to understand their customers.
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Tags: customer engagement, customer knowledge, Facebook, LinkedIn, social listening, social media, text analytics, Twitter
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Wednesday, July 21st, 2010
A recent Yahoo article caught my eye: Yahoo to cover news based on search data. The headline intrigued and begged me to read the entire article. It seemed very contradictory. The natural assumption would be that news dictates search data and not the other way around. Hmmm… my wheels were turning.
Journalists have jostled for decades to be the first to report on a story — stories that, in social media outlets like Twitter and Facebook, age faster than you can spell “tweet” (giving new meaning to the term “breaking news”). I couldn’t help but wonder if this is what pushed Yahoo to choose a side in the “Relevance vs Freshness” tussle.
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Tags: Facebook, freshness, Information Optimization, monetization, relevance, social media, Twitter, Yahoo
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Tuesday, June 1st, 2010
Our experience of time, as we all know, is elastic. When you’re stuck in traffic and late for an appointment, every minute can seem like an eternity. When you’re sharing good wine and stimulating conversation with friends, on the other hand, hours can pass like minutes.
Time exhibits similar elasticity when it comes to putting information in context. When you’re a sales manager with the end of the quarter bearing down on you, you want to see all of the big proposals waiting for customer approval now. But if you don’t make your numbers for the quarter and want to figure out why, you’ll probably want to be able to review the histories of key deals as they progressed over time—so you can figure out how they may have gotten derailed.
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Tags: content retrieval, context, Facebook, Google, Information Optimization, IO strategies, time-context
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Monday, May 17th, 2010
Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
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Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
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The Facebook-ing of Web Content
Monday, May 17th, 2010Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
(more…)
Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
Posted in information optimized | No Comments »