In challenging economic times, there is a natural tendency to retrench. Rather than investing in innovation, corporate decision-makers look for ways to cut costs and stretch resources. After all, if there isn’t a good likelihood that innovation will yield substantial new revenue in the near term, why invest in it?
I would like to suggest a few reasons why such investment is not only wise, but actually essential in our current business climate—especially when it comes to Information Optimization (IO).
