Posts Tagged ‘information overload’

Monetizing Customer-Relevant Big Data

Monday, November 7th, 2011

Continuing the “Big Data” discussion Stacy started last week, I would like to touch on the area of monetizing customer-relevant big data.

Businesses of all sorts are accumulating data that does not easily lend itself to conventional database/data warehousing models. What they do and don’t do with this data can have a significant impact on their bottom-line business performance.

But it’s good to clarify two points about big data. First point: big data doesn’t just mean lots of data. According to the definition originally put forth by Gartner analyst Doug Laney in 2001, big data involves three attributes: volume, velocity (i.e. the speed at which it is accumulated and/or loses its freshness), and diversity of sources.

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Insight, the Oxygen Companies Need

Tuesday, October 4th, 2011

This week is National Customer Service Week and organizations across the globe are promoting a heightened awareness of customer service with the theme: “Refresh, Recharge, and Reconnect.” Customer Facing Professionals (CFPs) are encouraged to take this week and refresh their spirits, recharge their energy, and reconnect with customers. It’s interesting that the focus is on the ‘people’ factor in the customer experience as we’ve had quite the discussion about it this past week on LinkedIn. “Refreshing” and “recharging” is an excellent goal as happy employees can connect with customers more effectively. As part of recharging, companies should ensure the free flow of organizational information and knowledge—the oxygen carrier for any organization.

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5 Steps to Optimizing Information

Thursday, March 18th, 2010

According to an IDC white paper, 75% of workers suffer from in­formation overload—from both quantity and diversity. We don’t have to look far to understand why at every turn there’s a new blog, wiki, survey, video, podcast and email.  Here are 5 steps to convert this overload into overdrive by optimizing your information and empowering your workers.

1. Establish secure, global connectivity with a single access point

We live in a world of transparent borders where information may reside in various forms and various repositories. ERPs, CRMs, email archives and IM clients are only a sliver of the different data silos that we have today. Employees, partners and customers must be able to securely connect to information—irrespective of its source and its location—according to their needs and role.

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