Posts Tagged ‘IO’
Tuesday, November 9th, 2010
There are lots of ways to expand the information sources available to your users. But if your users don’t actually take advantage of these investments, they will never pay off the way they should.
That’s why it’s so important to turn your users from mere Skimmers into real information Diggers. Skimmers quickly peruse whatever information they can find with the least effort—but typically leave it at that. Diggers, on the other hand, put in that little bit of extra time it takes to find the really high-value information.
Diggers consistently tap the true potential business value of the information resources you’ve put at their disposal. Skimmers never will.
How can you transform your users from Skimmers to Diggers? Here are three factors to consider:
(more…)
Tags: Information Optimization, IO, monetizing information, psychological
Posted in information optimized | 2 Comments »
Monday, May 17th, 2010
Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
(more…)
Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
Posted in information optimized | No Comments »
Monday, April 26th, 2010
It looks like the Department of Homeland Security is starting to implement some of the ideas that I expressed in a previous blog entry.
This is a good sign. When you tell front-line screeners that a certain set of people should not be allowed to board a plane, you are also in effect telling them that everyone else should be allowed to board the plane. That is, the unspoken assumption is that all the important and necessary thinking has already been done by someone else. The screener’s job is therefore just to use whatever information has already been spoon-fed to them.
On the other hand, if you empower screeners with tools that allow them to search and evaluate information themselves, you make it clear that they are actually supposed to think. This license to think and decide is what puts them in a position to add value to the process—instead of merely behaving robotically.
(more…)
Tags: analyze, business intelligence, Department of Homeland Security, government, Information Optimization, intelligence, IO, navigate, search, structured data
Posted in information optimized | No Comments »
Monday, April 19th, 2010
Symantec’s recent announcement of its Data Insight product is a signal that the company sees an important opportunity to move up the value chain by delivering a richer set of business benefits to its customers. It’s also another indication that the industry as a whole is starting to better understand the importance of Information Optimization (IO).
According to Symantec, Data Insight “enables organizations to improve data governance through insights into the ownership and usage of unstructured data.” So, in part, their new product will be useful for their traditional risk mitigation business. If you have better insight into your data assets, you can make smarter decision about what to protect—and respond more intelligently to breaches of your information security policies.
(more…)
Tags: data waste, HP, Information Optimization, insight, IO, Symantec, unstructured data
Posted in information optimized | No Comments »
Tuesday, April 6th, 2010
Venice rose to power and great wealth in the Middle Ages not because of its own natural resources or productive capacity—but because it uniquely provided access to the silk, grain, and spices of other lands.
Many of America’s greatest family fortunes can likewise be traced to the railroads that accessed the collective agricultural and industrial productivity of a growing nation—rather than to the farms and factories themselves.
Google serves as a contemporary example of this same principle. Google didn’t generate wealth by producing information, goods, or services. It did so by providing access to those things.
These examples and others highlight a fundamental principle of commerce. Often, the best way to create the most wealth isn’t to produce a limited number of things of value. It’s to provide access to a great number of things of value.
(more…)
Tags: access, economic value, Google, Information Optimization, information technology, information wealth, IO, IT, ROI, value access, value creation
Posted in information optimized | No Comments »
|
|
The Facebook-ing of Web Content
Monday, May 17th, 2010Like it or not, the whole world is gravitating towards Facebook. It’s not just your long-lost college roommates and people obsessed with Farmville. The Washington Post now has the Facebook brand on its homepage, and market leaders like Coca-Cola are relying on Facebook to deliver key messages to customer communities.
In fact, I’m willing to predict that the effective use of Facebook is going to surpass search engine optimization as the primary concern of content publishers across the web.
Here’s why:
Facebook has achieved a critical mass when it comes to our online identities and relationships. People don’t want to maintain multiple sets of online “friends” for every content source on the web. So, by acting as the Internet’s primary tool for giving “friends” permission to know who we are, Facebook is grafting a layer of standardized personal identification on the web—something we’ve always known we needed, but didn’t realize would come about in such an organic way.
(more…)
Tags: commenting, Facebook, Information Optimization, information strategy, Internet content, Internet publishing, IO, IT, online, social tools
Posted in information optimized | No Comments »